I build systems that help people do their best work.

My career has taken a few unexpected turns — from bedside nursing and military service to leading global initiatives at Atlassian, IBM, eBay, and C1 Innovation Lab. At every stage, one thread has remained constant.

I'm drawn to complexity — and to creating clarity inside it.

I've worked at the intersection of product, design, customer experience, and emerging technology.

I specialize in translating strategic ambition into scalable operating systems — aligning teams, improving adoption, and turning experimentation into measurable outcomes.

In addition to corporate leadership, I'm an author and a founder.

I published The Trust Engine: Activities for Team Building and Sustainable Collaborative Growth and built Yarn Over Hook — a global community-driven platform and digital ecosystem for crochet.

What started as a Notion template for my mother became a live experiment in engagement flywheels, content systems, and commerce infrastructure.

It's proof that thoughtful system design works.

Whether inside a Fortune 500 company or a niche creator community, my mission stays the same:

• Learn from your users
• Empower people to do meaningful work
• Deliver tangible value at scale
• Always forward!
  

Let's Build Something That Scales

If you're building a product, platform, or growing organization and need structure around execution, growth systems, or AI-enables operations — I’m always open to thoughtful advisory conversations.

The right systems don't just organize work.

They unlock momentum.