I work at the intersection of facilitation, product, design, operations, customer experience, and founder-led execution.
My work helps teams and builders turn complexity into clarity, clarify what matters, make better decisions, and create systems that move work forward.
From enterprise environments to independent ventures, the pattern is consistent:
Create clarity. Build useful systems. Turn conversation into execution.
Yarn Over Hook is a community-driven platform and digital ecosystem for crochet.
What started as a Notion template for my mother became a live experiment in content systems, engagement flywheels, creator tools, community growth, and commerce infrastructure.
At first glance, crochet and enterprise operations may seem unrelated.
To me, they are connected by the same design question:
How do you build systems that help people participate, create, connect, and keep moving?
DesignOps as a Service helps teams navigate ambiguity, align faster, and leave important conversations with practical operating plans.
Through facilitation and consulting, I support teams dealing with unclear ownership, stalled decisions, cross-functional friction, reorganization pressure, competing priorities, and operating model complexity.
This work is designed for teams that do not need another meeting.
They need a clearer way to think, decide, align, and move.